CV GIANCARLODINARDO.6@GMAIL.COM

Case studies, selected.

Real account situations across home services lead gen and DTC eCommerce. Each case focuses on the constraint, the decision, and what changed.

8 ENTRIES
LEAD GEN + DTC
Home services · Lead gen
01
MIDWEST INSTALLER·EPOXY FLOORING
It wasn't a creative problem. It just looked like one.
44% CPL reduction
02
US BATH CO·MULTI-STATE
One state was carrying five. Finding it took a different kind of audit.
17% cost of marketing
03
NDA·WINDOWS & DOORS
The fix wasn't a new campaign. It was removing three old ones.
28% set rate
04
US ROOFING CO·MULTI-STATE
One creative doing all the work. No system to replace it.
$90k to $240k spend scaled
05
PREMIER BASEMENTS·BASEMENT RENOVATION
How I brief a new account before the first dollar moves.
27% set rate on problem-aware concepts
DTC · eCommerce
06
US LIFESTYLE BRAND·DTC
Scaling one ad harder is not a growth strategy.
$13.89 final CPA
07
NDA·MEN'S GROOMING
The hook was working. The script wasn't.
2.8x ROAS on new scripts
08
US APPAREL BRAND·DTC
You can't build a lifestyle brand with a product catalogue.
+22% avg order value