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Case studies, selected.

Real account situations across home services lead gen and DTC eCommerce. Each case focuses on the constraint, the decision, and what changed.

8 ENTRIES
LEAD GEN + DTC
Case studies · selected
01
ROOFING·HOME SERVICES·LEAD GEN
One creative doing all the work. No system to replace it.
$240k peak monthly spend
02
DTC HOME & LIFESTYLE·ECOMMERCE
Scaling one ad harder is not a growth strategy.
$13.89 final CPA achieved
03
NDA·MEN'S GROOMING·DTC
The hook was working. The script wasn't.
2.8x ROAS on new scripts
04
BASEMENT RENOVATION·HOME SERVICES·LEAD GEN
How a pre-launch research phase replaced the first month of expensive learning.
27% set rate, stronger concepts
05
US APPAREL BRAND·DTC
You can't build a lifestyle brand with a product catalog.
+22% avg order value
06
BATH REMODELING·HOME SERVICES·LEAD GEN
One state was carrying five. Finding it took a different kind of audit.
17% cost of marketing
07
WINDOWS & DOORS·HOME SERVICES·LEAD GEN
The fix wasn't a new campaign. It was removing three old ones.
28% set rate lift
08
MIDWEST INSTALLER·EPOXY FLOORING·LEAD GEN
It wasn't a creative problem. It just looked like one.
44% CPL reduction