Creative systems, docs, and ads.

Original winner (0002)

The baseline ad the system was built around. It uses fast roof-install visuals, a direct offer, and authority proof to make the transformation feel simple and credible.

Script logic The ad leads with a clear homeowner offer, then backs it with trust and urgency.

Primary hook copy: “We’re looking for 150 homeowners for a Roof Transformation.”
Headline: “Get 50% OFF Roof Installations!”

State-level execution

A localized version of the roofing formula. The viewer immediately sees “Massachusetts,” which makes the offer feel market-specific instead of generic.

Script logic The script combines local relevance, limited availability, 50% off installation, a free estimate, and warranty reassurance.

Primary hook copy: “We’re looking for 150 homeowners in Massachusetts for a Roof Transformation.”
Headline: “Massachusetts: Get 50% OFF Roof Installations!”

County-level execution

The same core offer pushed into a tighter geography. The footage and pace are different, but the job is the same: make the viewer feel this is for their area.

Script logic This version narrows the market even further, pairing county specificity with the same discount, estimate, and warranty stack.

Primary hook copy: “We’re looking for 150 homeowners in Jefferson County for a Roof Transformation.”
Headline: “Jefferson County: Get 50% OFF Roof Installations!”

Atlanta market candid

A real finished-space visual instead of a polished banner. This kind of asset works because it feels closer to proof than advertising.

Script / copy logic The strategy is trust first: show a believable finished result, keep the presentation simple, and let the viewer picture the same upgrade in their own bathroom.

Primary hook copy: “Tiled and 1-piece showers are a thing of the past…”
Headline: Finished shower transformation / offer-led CTA.

Maryland candid

Another proof-led static from the state audit. It is not trying to over-design the offer; it is trying to make the remodel feel tangible and low-risk.

Script / copy logic The ad’s role is to support conversion quality. It uses the finished bathroom as the credibility device rather than relying on heavy graphics or generic savings language.

Primary hook copy: “Here’s what a walk-in shower should cost.”
Headline: Walk-in shower cost / estimate framing.

State-specific video

A structured geo-specific video built to filter the viewer early. The location callout makes it clear who the offer is for before the click.

Script logic The script works as a qualifier: location, homeowner fit, and remodel intent all appear upfront.

Primary hook copy: “If you live in [State]…”
Headline: State-specific bath remodel savings / consultation CTA.

County-level video

A tighter local execution using job-site footage and a county-level callout. It supports the same qualification idea, but with more specific geography.

Script logic The ad pairs local specificity with urgency and savings, making the offer feel more immediate and less generic.

Primary hook copy: “DeKalb County Homeowners — Save THOUSANDS…”
Headline: County-level bath remodel savings / local offer CTA.

Before/after static

Side-by-side transformation with a geo-qualified problem hook. The visual does the qualifying work — viewers who recognize the floor are already close to the decision.

Copy logic Problem-aware hook + social proof body. Local reviews handle trust, the visual handles qualification.

Primary hook: "Dallas Residents sick and tired of your old concrete floors?"
Headline: "1-2 Day Installs — Get Free Quote Today!"

Process video

Installation walkthrough with no hook line — drops straight into the pour, the flake broadcast, the finished floor. Process transparency handles the trust work.

Copy logic Action hook — no opening line, just the crew working. The key objection (time) answered mid-video.

Mid-video text: "1-Day Installation"
End frame: "Free Quote"

Benefit-led video

Seasonal urgency hook into a structured benefit sequence — speed, durability, warranty. Strong CTR but found a mid-funnel buyer, not yet ready to book.

Copy logic Benefit checklist + product differentiation (positioned against epoxy). Warranty closes the argument.

Primary hook: "This is the perfect time for brand new concrete coating!"
Headline: "LAST CHANCE: 30% OFF Concrete Coating!"

Visual transformation video

Aesthetic-first, no problem framing. Camera drifts across finished driveways and walkways. Generated engagement but found the earliest buyer stage of all formats tested.

Copy logic Visual hook, sparse text, soft sell. No urgency or objection handling — relies entirely on aspirational appeal.

Mid-video text: "Concrete Coating"
Approach: Aesthetic-led, no direct CTA overlay

Portfolio showcase

Four-panel grid of premium metallic finishes across different spaces. Geo-qualified copy, luxury positioning. Strong on range — found a browsing buyer, not a problem-aware one.

Copy logic Geo hook + aspirational product positioning. Color variety implied across the four panels.

Primary hook: "Hey Oklahoma! Are you tired of your boring concrete floors?"
Angle: Metallic epoxy as luxury upgrade

Product showcase static

Clean finished garage with a color chip selector strip. No problem framing, straight to the aspirational result. Useful for retargeting, not cold traffic qualification.

Copy logic Pure product showcase — finished floor + color variety. No hook, no urgency, no objection handling.

Visual: Aspirational finished garage + Domino color chip highlighted
Angle: Product quality + finish variety